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Build Brand Awareness with the New YouTube One Channel
Powerful New Brand Opportunities YouTube has officially unveiled its new One Channel Design, providing new opportunities for branding across multiple devices, building channel awareness for potential...
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Facebook Recipe for Multiple Locations: Using Facebook’s Parent-Child...
Retail stores and restaurants typically find it difficult to determine how to leverage Facebook’s engagement value for multiple locations. We find that they are faced with assessing #1) the need and...
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Methods to Monitor, Track & Listen: Your Way to Social Campaign Success
How do we capture conversations in social media? How can we understand our audiences? Is there a way for us to measure the success of our digital campaigns? All frequently asked questions by marketers...
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Create Google+ Hangouts With Ease to Connect with Your Customers
Ready to start a Google Hangout? With over 343 million users, Google+ is the second largest social network – Facebook still dominates at 70% of account ownership but Google+ is not far behind at just...
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Facebook Brand Engagement Just Got a Whole Lot Better with Graph Search
Since the launch of Graph Search in January, Facebook has expanded its previous capabilities, giving users a wider opportunity to gain access and explore published content. Although currently in beta,...
View ArticleReporting on Social Media Performance? Develop the Right Strategy
Report with Attribution Reporting performance is relative to the goals you are setting. Having a frame of reference is crucial in order to know what is defined as good performance, poor performance —...
View ArticleSocial Media Reporting Made Easy Via SimplyMeasured
Measuring the contribution social has on your marketing programs – in creating awareness, demand and engagement around your brand, is the holy grail of marketing measurement. But figuring out what to...
View ArticleOptimize Your Twitter Advertising Campaigns
Twitter Optimization & Getting to ROI We recently reviewed our best practices to make the most out of your Twitter advertising campaigns, where we observed constraints, targeting features and...
View ArticlePinterest Success Factors: How to Set Up Your Boards
Ready to use Pinterest as a branded channel? Not sure how to set up your boards? As with most social channels, when it’s time for brands to begin using Pinterest the rules and setup used for individual...
View ArticleBy the Numbers: Moving Beyond Measurement to Attribution
The value of social media reporting lies deeper than just reporting on total engagement results. With new updates and innovations evolving how social marketing is shaped, its crucial to improve on...
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Improve Your Content Strategy With Pinterest Analytics
Gone are the days when counting comments and likes was part of a daily routine for measuring Pinterest results. With the newly expanded Pinterest Analytics, businesses now can take a deeper dive to...
View ArticleBasic Essentials for Marketing Automation
Whether looking to apply marketing automation, or simply hoping to improve current marketing automation strategies, focusing on the basic essentials for effective implementation or progress updates is...
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Agile Project Management
Managing projects with multiple teams and cross functional dependencies can be tough, especially when limited time and budget come into play. More than often the initial plan from start to finish is...
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